Reputable Persian Kitten breeders breed to the breed standard of their preferred registry (i.e., CFA, TICA). They breed because of their love for the Persian breed, because they love their cats, because they love kittens and because they just enjoy their cats. They want to improve the breed by breeding cats that will improve on what they are whether it be looks or genetic health. Not every Persian kitten will meet the exacting criteria of their breed standard. These faults are usually minor in nature (i.e., ears set too high, eyes not round enough, a bad bite, coat not being long or plush enough). Just because a Persian kitten has a fault according to the breed standard does not make it less desirable. The price of a Persian may reflect how close to the breed standard the kitten is. Pricing on Persians also depends on bloodlines distinguished by Champion (CH), Grand Champion (GC), National, National Breed and/or Regional winning parentage (NW, BW, RW) or of Distinguished Merit parentage (DM). The DM title is achieved by the dam (mother) having produced five CFA grand champion/premier (alter) or DM offspring, or sire (father) having produced fifteen CFA grand champion/premier or DM offspring.